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Air care aerosol products today and tomorrow

Air care aerosol products today and tomorrow

  • 2021-02-21

Air care aerosol products today and tomorrow

 

In recent years, driven by consumers' changing lifestyles, product innovations and unique fragrances, air care aerosol product has become an exciting and energetic field. Recently, impact of consumer trends on the market by collecting information such as consumer preferences, home air care usage, key themes in the market, and expectations for 2021 and afterwards has been further explored.


In our research, we found that although there are many product forms and innovations on the market, the first driving force for choosing air care aerosol products is still fragrance (68%). Therefore, we study the trend of the air care aerosol market from the perspective of fragrance evolution and preference, as well as consumer expectations for product functions and added value.

 

Healthy and good lifestyle trends have a profound impact on the behavior and perceptions of consumers of air care aerosol products. Four-fifths of consumers said they want air care aerosol products with more natural ingredients, and 42% of consumers expressed interest in innovative all-natural air care aerosol products. This preference generally exists in the main consumer groups: parents and young people, who are all people who attach great importance to air care, usually use five or more product forms. Such as bathrooms, living rooms, kitchens, bedrooms, and cars use different forms of fragrance. Aerosol products are the first choice for bathroom air fresheners.

The desire for fresh air is directly related to consumers' desire for fresh fragrance. The research found that the primary reason consumers use air care aerosol products is to cover up odors. Therefore, among the five spaces where air care aerosol products are most commonly used—bathrooms, living rooms, kitchens, adult bedrooms and cars, “fresh/clean” scents are the most popular. In addition, we found that the three characteristics of our favorite air care aerosol products are fresh (89%), refreshing (88%) and clean (87%). However, it is worth noting that fresh/clean is not a type of smell, but a consumer perception. In other words, freshness/cleanliness does not directly translate into any specific fragrance type or composition, but a way for consumers to describe the fragrance they like. The smell of fresh/clean is very different between different consumers, because the perception of fresh/clean spans many olfactory areas, from clean clothes and fresh air to green plants with dew, tropical fruits and vanilla and so on.

Both our automatic and semi automatic aerosol filling machines could work on the production of air care aerosol products. Aerosol valve insertion machine, checkweigher, water bath leakage detection machine, actuator placing machine and cap pressing is also recommended to complete a whole production line.

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